Sustainability Strategy

Our Mission

We are on a mission to install Colorado’s best quality, environmentally-friendly roofs, while pioneering a model for sustainable business. We strive to create a small environmental footprint, using upcycled materials to reduce landfill. And we have pledged to be carbon neutral by 2030.

We take the same approach to the planet as we do the roofs we build. It’s not about what’s easy, it’s about what’s right. There is no greenwashing here. We make every decision grounded in a commitment to our sustainability initiatives. And as we learn more, we’ll do more.

We Leave It Better Than We Found It

That’s our philosophy on this planet and your home. We don’t waste if we don’t have to, we build things to last and we come to work every day to make a difference. We’ll always go one step further because we can. Every roof we build is designed to protect your home and the planet. We measure our success by your satisfaction and the impact we make along the way, because we can do more together.

Areas of Focus

Materials & Waste

We use products that reduce waste and offset carbon emissions. Each roof we build with Malarkey shingles, is made from upcycled materials that divert items like tires and plastic water bottles away from the landfill. And thanks to smog-reducing granules in the shingles, each roof is the equivalent of planting up to 2 trees.

Non Profit Partners

We are proud to partner with local environmental non-profits. We want to be advocates in finding effective solutions to the climate crisis and we hope to inspire other businesses to do the same.

B Corp

We are now a certified B Corp! The B stands for “benefit”. To qualify, mission-driven companies have to demonstrate the benefit to their employees, the community, and the environment. We are committed to the balance of purpose and profit, to treating our team and the environment well.

Advocacy

We’re starting to speak up. Through our membership with the Colorado Outdoor Business Alliance (COBA), a coalition of Colorado-based businesses and entrepreneurs advocating for strong conservation policies, we have supported environmental lobbying efforts at the state capital.